Updated: Feb 17, 2022
This is my first ever blog, and it's my first ever website and first coaching business, so here
“My Best Season” where did this come from?
My Best Season came about after years of thinking and talking about setting up a personal
coaching and performance business. I had the original idea over ten years ago when I was
combining working at the Western Australian Institute of Sport and coaching privately that
there was the potential to do this full time. Ten years ago, there were only a handful of
private coaching businesses, such as the one owned by Chris Carmichael (Trainright)
operating out of the US. In my full-time job at that time, I was managing coaches and
performance teams, and not coaching directly as I had been at British Cycling and after only
a few months of being in Australia, I was being approached by riders wanting support.
I have always had a passion for working directly with riders, so in my spare time, I was
coaching around six riders and performing a busy full-time job as Performance Team
Director at WAIS during the day. I was coaching riders from Brazil, the UK, and Australia,
and these 6 included two world tour road riders.
My coaching philosophy has always been about the rider and focusing on what can be
controlled and working on progress and not perfection. So I wanted a business brand name
that was personal, aspirational and had a good talking point After multiple iterations over a
month, the name came to me after a brainstorming session with my best friend Steve who is
a marketing and brand professional based in the U.K. My Best Season is our promise –